Our Story: How a Team Apparel Boutique Emerged

Posted by Stacie Collins on

Crewtique® was born out of a need to serve the dance competition community with quality, trendy products for team apparel.... the products that dancers actually want to wear. Our team is made up of dance professionals, former studio owners, competition directors, and dance teachers. Here is how it all started...

The company is founded and owned by Stacie Collins. Stacie grew up in the world of competitive dance and instantly fell in love with it since her first competition at age 9. She went on to teach dance through her college years and at the age of 20, she started her own dance competition. VIP Dance® Competition now tours the country hosting events in 35+ cities each year. 

If you have ever been to a dance competition, you have seen a merchandise table in the lobby! Stacie grew frustrated with the lack of options for cute and quality apparel to offer as VIP merch. Furthermore, when she did find something trendy and unique, it often did not come in kids sizes. The younger kids always want to wear what the older kids are wearing. So she decided to start her own clothing line and create the apparel she wanted to sell at VIP Dance®. And so Move Society® apparel was born.

Move Society® was an instant hit! Our first product, the Lifestyle Fleece Sweatpants, literally flew off the merch tables in their first city debut.... and it was May in Cincinnati (not even cold outside)! By the start of the next competition season, we added the Lifestyle Fleece Hoodie. Another hit. A studio owner mentioned to Stacie that she would love to get those hoodies for her team jackets. And just like that, Crewtique® was born!

We are passionate about creating quality apparel for our line at Move Society, for our branded merch at VIP Dance, and for our team wear at Crewtique where YOUR business can benefit from quality branded apparel as well. But our family of companies means nothing without the community around which we are built. We strive to serve that community to the best of our ability each and every day. Crewtique goes beyond product and service. We want to enrich the lives of our customers, inspire the world of dance, and bring innovation to our industry. We hope you will join us on this journey. 

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